Bingham Car Hire Privacy Policy

Data Collection Practices

Bingham collects and processes various types of personal information, including:

2. Usage of Your Data

Your personal information serves these key purposes:

• Service Provision and Contract Fulfillment:
  • We handle your vehicle rental bookings and agreements with care. This includes verifying your identity and confirming that you meet our rental criteria. We also coordinate the collection and return of vehicles, alongside processing payments, managing deposits, and addressing any applicable charges.
• Client Correspondence (Contractual Obligations and Legitimate Interest):
  • We will send booking confirmations, updates, and essential rental details. We address your inquiries and offer customer assistance. We inform you of any changes to our services or policies.
• Marketing Preferences and Consent Management:
  • We will share promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You may opt out anytime.
• Service Enhancement through Legitimate Interest:
  • Evaluating website interactions to optimize user experience and site performance. Conducting research to refine our vehicle offerings and service quality.
• Adhering to Legal Standards:
  • Adhering to legal, regulatory, and tax obligations. Preventing fraudulent activities and maintaining service integrity. Addressing disputes and upholding our terms and conditions.

Data Sharing Practices

Sharing Your Information

• Third-Party Service Providers: Third-party companies assist us in providing services, including payment processing, IT support, and maintenance. They are contractually required to safeguard your data.

We do not share your personal information with third parties for marketing.

Data Protection Standards

Bingham prioritizes the security of your personal information through a combination of technical and organizational measures. We utilize encryption, restrict access to authorized personnel, maintain secure servers, and conduct regular security evaluations. Despite these efforts, it is important to recognize that no method of internet transmission or electronic storage is entirely free from risk.

Data Retention Policy

We keep your personal information only for as long as needed to achieve the purposes for which it was gathered, including compliance with legal, accounting, and reporting obligations. The duration for retaining information depends on its category and the specific circumstances surrounding its use.

6. Your Rights and Choices

Your rights under UK data protection law include:

• Accessing Your Information: Obtain a copy of your personal information held by us.

For assistance with your rights, please reach out to us below.

Cookies and Data Tracking

Bingham's website utilizes cookies and similar technologies to improve your experience, analyze traffic patterns, and customize the content you see. You have the option to adjust your cookie preferences directly through your browser settings, allowing you to control your data while browsing our site.

Policy Modifications

Bingham reserves the right to modify this Privacy Policy as necessary to align with changes in our practices or legal obligations. Any updates will be reflected on this page, accompanied by a new "Last Updated" date. We recommend reviewing this policy periodically to stay informed about our data protection measures.

Contact Bingham Car Hire

For inquiries regarding our Privacy Policy or data practices, please reach out to us.